The Power of Music Marketing

The number of opportunities to utilise music within marketing to drive ROI and engagement has exploded. While some, such as O2 and Barclaycard have made it core to their marketing strategy, the majority have little understanding of music marketing or what it means, with zero quantifiable insight or knowledge.

But marketers are waking up to the fact that insight-led music marketing can grab consumers’ attention, arouse their passions and alter their perceptions of brands. Watch leading UK companies including Barclaycard, Mastercard, Unilever and BT uncover the latest trends, challenges and potential solutions available to empower a marketing communication through music marketing.

More info here: http://knowledgebank.marketingweek.co.uk/video.php?id=105